Marketplace Intelligence

Know the Market Before the Market Knows Itself

Aggregated, anonymized intelligence from the entire SeferPay network. See trends, threats, and opportunities that no single merchant can see alone

Market Alerts

🔴 Visa approval rates dropped 3.2% in Egypt

Affected BINs: 4367xx, 4891xx. Likely cause: Central Bank of Egypt policy change.

→ Route Egyptian Visa to Paymob (unaffected)

🟡 Apple Pay adoption surged 28% in Saudi

Merchants without Apple Pay are losing 12% revenue.

→ Enable Apple Pay if not active

🟢 Ramadan spending patterns detected

Evening transactions up 45%, morning down 30%.

→ Schedule promotions for 8-11 PM

Industry Trends

Payment Method Trends (MENA, 6 months)

Credit Card

45% (↓ 3%)

Debit / mada

38% (↑ 5%)

Apple Pay

12% (↑ 28%) 🚀 Fastest growing

BNPL

6% (↑ 45%) 🚀 Explosive growth

Bank Transfer

4% (↓ 8%)

COD

2% (↓ 35%) 📉 Rapidly declining

Competitor Pricing

Average processing fees by provider (MENA)

Provider	Fee	Change (QoQ)
Moyasar	2.3%	↓ 0.2%
HyperPay	2.5%	— same
Tap	2.6%	↑ 0.1%
PayTabs	2.7%	↓ 0.1%
Stripe	2.9%	— same

💡 Moyasar is becoming more competitive. Consider increasing their routing weight for SA traffic

Fraud Landscape

Emerging threats detected across the network

🔴 Card testing ring from IP range 185.xxx

•Targeted: Electronics merchants in UAE

•Pattern: $1 test charges → $2K+ purchases

•Status: Blocked across all SeferPay merchants

🟡 Increase in friendly fraud in Turkey

•Category: Fashion & apparel

•Pattern: Customer claims non-delivery after receipt

•Action: Enable delivery confirmation for TR orders

Opportunity Radar

Untapped opportunities based on network data

🎯

Kuwait: 340 visitors try to pay with KNET

KNET isn't enabled

₺58K/month

🎯

BNPL: your category sees 35% higher AOV

you haven't enabled it

₺95K/month

🎯

Apple Pay: 43% of mobile users on iOS

can't use Apple Pay

₺72K/month

Total untapped: ₺225K/month

Weekly Intelligence Briefing

Auto-generated every Monday morning

📊 March 17-23, 2026

Your Performance

•Revenue: ₺587K (+8% vs last week)

•Approval: 96.7% (stable)

•Recovery: ₺23K recovered from declines

Market Highlights

•Apple Pay adoption up 28% in SA

•New fraud pattern detected (card testing)

•Ramadan shift: evening +45%

Your Opportunities

•Enable Apple Pay: +₺72K/month estimated

•Add KNET for Kuwait: +₺58K/month

Actions Taken by AI

•Routed 523 transactions to optimal providers

•Blocked 3 fraud attempts ($4,200 saved)

•Recovered 47 declined payments ($8,100)

View Full Report →